PACK EXPO: 1200 square metres, 10 Coesia companies, 1 exhibition stand. Hapa scored with 4 colors in Chicago.
Hapa made the most of its presence at the 1,200 sq m Coesia Group corporate stand together with ten sister companies at this year’s PACK EXPO by introducing innovative digital printing systems to the American trade audience. At Hapa, all signs pointed to multicolor and the new Web 4.0 as well as the BlisterJet CMYK made the Hapa booth a popular destination.
The star at the stand was the Web 4.0 which premiered as a four-color version. This Industry 4-ready web printing system integrates easily onto packaging lines to provide just in time foil production. Its optional scalability of up to six colors plus lacquer as well as the capability to connect seamlessly with digital workflow generated great interest. Also the BlisterJet CMYK attracted a lot of attention. Designed for late stage customization, it printed multi-color designs directly onto sealed blisters right at the exhibition booth.
Hapa’s success at the exhibition was complemented by well-attended talks and workshops about “Production Agility” and “Asset Utilization”, presented by James MacKenzie, Sales and Marketing Director.